Auracast broadcast audio is the evolution of traditional Bluetooth wireless technology. In 2022, the Bluetooth Special Interest Group (SIG), the organization that oversees the development of Bluetooth standards released the complete suite of LE (low energy) Audio specifications, which included broadcast capabilities.

The new standards and capabilities open up several new use cases, from a new standard for the electronic shelf label market, to wireless lighting control, and most exciting – broadcast audio for assistive listening. Anticipation has never been greater as to what this can mean for people who are hard of hearing. While existing assistive listening solutions this new standard is expected to make deployments and the end-user experience much easier.

The future of assistive listening is near!

Assistive listening technology manufacturers have been showcasing the technology at various industry trade events, and anticipation of market ready transmitters is high. According to the Bluetooth Special Interest Group, they estimate a surge in shipping of Bluetooth devices from 5 billion in 2022, to over 7 billion in 2026 as they launch these new standards. Many technology companies from Microsoft, Boese, Sennheiser, Apple, Android, to leading hearing aid and cochlear implant manufacturers have announce the launch of compatible devices.

The International Electrotechnical Commission (IEC), the standards organization that establishes and publishes specifications for electrical, electronic and related technologies is expected to release the 60118-17 standard in 2027. ​

If you would like to know more about Auracast, reach out to the team.

Hearing Assistive Technology Group | Innovative Hearing Assistance Technology to Help Remove Communication Barriers for Those With Hearing Loss

Innovative Hearing Assistive Technology to Help Remove Communication Barriers